Showing posts with label apple. Show all posts
Showing posts with label apple. Show all posts

Tuesday, July 31, 2007

iPhone Marketing

As I was being a bit lazy (on a conference call), I caught this post from the latest Apple insider. Mike Abramsky, an analyst, details how he believes the iPhone will mature :

Abramsky speculated that upcoming iPhone software updates would include new widgets, peer-to-peer applications (chat, picture messaging, social networking), location-based services, MMS support, home networking, and possibly some integration with Mac OS X Leopard.

"No word however on integration to Microsoft Exchange," he wrote. "It appears to us that Apple, classically, has more pleasant surprises in store for iPhone fans and investors."

After speaking with Joswiak, the analyst also made changes to his predictions for future iPhone models. Although he spoke of "higher resolution" iPhones earlier this month, Abramsky now says he expects Apple to differentiate its iPhone lineup not by features, but by price and memory capacity. The move, he explained, would be similar to how the company grew its iPod lineup, simplifying market positioning.

"This affirms our view of a lower priced ($349-399) iPhone [in the fourth calendar quarter of 2007 or first calendar quarter of 2008], with a higher priced version at higher capacity, to expand its market opportunity," the analyst wrote.

I personally find this fascinating, as Apple plans to differentiate the iPhone not by features, but by price and performance. If you recall, for most of era of competitive phone service, market success was found only through variations in price, as the basic service was essentially feature complete, and value added services had benefits which were only marginally valuable. Could it be that Apple has already caught on to what took telecom 100 years to understand?

Monday, June 18, 2007

How much is an hour worth?

I had to share this with you from Paul Kedrosky:

Apple closed up 3.8% today, gaining $4-billion largely on word that its battery life will be about two hours longer than expected. Apparently an hour of battery life is worth $2-billion these days. That's good to know.

Tuesday, June 12, 2007

iPhone Mashups

Just picked this up on the 37signals blog... the iPhone SDK is called Safari. Essentially, the strong rumors are that if you want to write an application for the iPhone, write it for Safari. Steve has been speaking about this for a bit, as he said he wanted a "safe environment for deployment of applications." Well, I suppose Safari would fit the bill for that.

However, it doesn't meet all the needs for communications mashups. For instance, it doesn't directly address how applications would work without a network signal. Also, how would you be able to find your location for GPS enabled services? Browser based systems are fine, but they aren't optimal for services that rely on local data or stuff you can't stick in a session. I'm in line to get my phone, but I'm skeptical about Apple's third party developer's strategy so far. We'll see.

The 37signals folks also picked this up from the Apple site, and as I am putting together my Ruby on Rails VoIP mashup for the Cluecon show, made me smile, too :

Mac OS X is now the ideal platform for all kinds of script-based development. Ruby 1.8.6 and Python 2.5 are both first-class languages for Mac development, thanks to Cocoa bridges, Xcode and Interface Builder support, DTrace monitoring, and Framework builds — plus AppleEvent bindings via the new Scripting Bridge. Leopard is also the premier platform for Ruby on Rails development, thanks to Rails, Mongrel, and Capistrano bundling.