The most overlooked speaker of E-Tel? Moshe Maeir of Flat Planet Phone Company.
Moshe was part of Om Malik's very excellent launchpad event, and presented his company to the audience. In the talk, I think the most exciting idea of the show was lost, and I wanted to point it out. Moshe was speaking about his company's ability to setup a phone system in a matter of minutes, and used as an example Yahoo stores. Let's just dwell on that one for a minute.
Can you imagine what an insane paradigm shift this would be, to provision a phone system when you would start a Yahoo! Store? Click a box, and you have the complete communication setup for your new business. No PBX to purchase, no phone lines to order, nothing. You would get an 800 number and an IVR. You could setup your own SIP phones, or make them point to your existing cell phone. Who would do this? In this case, Yahoo! might do it for you automatically. But, it could be any web designer with a talent for Java script. From where I sit, this would be a radical decrease in both capital outlay and schedule - a good deal for everyone except PBX manufacturers.