Eventful - Mashup Component

I'm in the first session here, and our leader is Keith from padpaw.net. Keith's service is targeted towards coordination between teams. The use case is your are soccer coach, and you want to tell your team that the soccer game is still on, even though it's raining a little bit. Or, more likely, it's raining TOO hard, and you want to cancel the game. Notifications can be given through e-mails and SMS. Of course, you can extend this problem to political campaigns, executive teams, etc.

One component of his mashup is data from Eventful. Events are managed (created, edited, viewed) though the Eventful API. This information is mashed up in padpaw's service. The benefit to Eventful is that they become a major supplier of calendars and events, increasing their subscribers and providing advertising information for them.

Of course, I'm thinking about mashing this up with VoIP. Why couldn't you use Eventful to schedule webinars, then using that information to push attendees to a conference call? Hmmmm.... You could actually have these unconferences on the fly.... Hmmmm....